Image Based Spam on the Rise
We latterly had a few customers approach us about mark stylesheet support and whether or not they can let in them in their campaigns. We weren't indisputable either, so we did some testing to get to the bottom of information technology once and for all.
We often get asked about whatever wide-eyed steps that rump be interpreted to reduce the likelihood of your campaign organism flagged every bit spam by your recipient's ISP, or your recipients themselves. Even when you're sending an e-mail campaign to subscribers who opted-in, your netmail fire motionless be flagged as spam aside overzealous spam filters. Simply using the word "devoid" in an email message can often shoot down you in the spam heap.
Listed below are a keep down of round-eyed tips and techniques you should consider when writing and designing your campaigns:
- Prevent sender addresses as curtly as possible.
- Keep Off uninterrupted sending of messages to entire or invalid mailboxes. You fire do this by tweaking your bounce handling settings for each subscriber listing.
- Minimize the use of these words and phrases in the submit line, substance body, sender address, and reply-to address: Employ of the word Spare (although "innocent" tends to consume more than leeway than most other trip words), $$, Thirty, arouse or !!! (any excessive punctuation)
- Subject contains "Doubly Your", "?", "For Solitary" surgery "Loose Instant".
- TOO Many CAPS In THE Subject LINE
- Email contains at least 70 percent vacuous lines
- The from field appears to non contain a existent name, ends in numbers or contains the word admirer.
- The reply-to field is hollow
- The e-mail claims not to embody spam
- The e-mail contains overweening images without much text
Oversee Mod subscribers in your lists. Located shadowy "spamflag" addresses such as "abuse@" or "marketerspam@" as Electrostatic subscribers.
To brand this work, you would passing the subscribers refer and netmail address into out of sight fields on the 2nd take page. Once submitted, the drug user would then be redirected to your ain customs duty confirmation page