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Make your image an integral part of your message. Maybe it contains a map to your location or a discount coupon to be printed. People don’t want to lose out and they will feel compelled to load your images so that they don’t miss anything.

Heck, I did this yesterday from a restaurant who had a discount code in an image. I couldn’t get to the code unless I loaded the image.

Hope these tips get you thinking! Please feel free to share some of your own tips by emailing me or commenting below.

Professional trade show presenter Heidi Miller based a recent episode of her "Diary of a Shameless Self Promoter" podcast around the concept of email newsletters and spam. Heidi, who collects a lot of business cards through her work, had mentioned previously that she was considering taking email addresses from those cards and signing them up to her newsletter.

I have an email opened right now which has no alt tags. Not one for six different images.

In addition to keyword-rich alt tags, you might consider creating curiousity with your alt tag. For instance, if I had an alt tag to illustrate this post entitled “I Hate Being Na-ked”, it might cause you to load that image. (Fortunately, for you, there is no such link or image to share!!)

A small improvement in your email performance has a BIG impact on the success and profitability of your email campaigns.

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